What do we specialise in?

• Course/route design for both elite & mass participation, cycling & running events of all sizes;

• Operational planning & delivery of all sizes for both open & closed road events;

• Technical knowledge & experience of the organisational requirements for the sport of cycling and understanding what governing bodies require as key deliverables;

• Race Safety for both elite and mass participation cycling events using our first hand experience from previously competing and participating within the sport;

• Integrating sustainably into event plans to minimise the impact on the environment;

• Building positive, honest and reputable relationships with clients, stakeholders and contractors; and

• Planning and delivering event operations to the highest of standards.

What services do we offer?

At LW Events we’ve got extensive experience in all the critical functional areas that come together to deliver any great event. These include:

• Major event project planning & strategy;

• Managing a fair & equal tendering process for key contractors in liaison with, or on behalf of the client;

• Development of business & resident communication strategies;

• C3 planning & control room management;

• Volunteer training - having delivered role specific training to well over 10,000 volunteers, we’re able to produce engaging content and deliver this effectively and concisely;

• Stakeholder engagement, management & liaison - from event concept right through to the post-event debrief & evaluation;

• Production and management of the collation of all key documentation required for a comprehensive and thorough event management plan;

• Pulling together logistics and production schedules, while making sure they are practical, achievable and deliverable;

• Developing plans for running events to move away from plastic bottles at water stations on course and instead using 100% recyclable paper cups;

• Participant capacity and flow rate calculations for running events to understand and calculate course capacities.

• Contingency planning including table top readiness & testing exercises; and

• Understanding athlete and participant safety in course design through first hand experience in both racing and participation. We’re proud to practice what we preach!

Why are we different?

Unlike many other event management and production companies - we actually understand the athlete and participant. We’ve been in their shoes. The pre-race stress and the pressure to perform, the meticulous planning, the winter training blocks, the risks of racing and competing, the skill required to descend on a road bike at speed or negotiate a series of corners in a bunch without posing a danger to others, or the art of pacing yourself in a running event over a distance, and resisting that urge to go just that bit quicker early in the race. Whether an elite athlete or a beginner level participant, everyone has been through a preparation and training process and that’s why we think it’s important to always put them at the centre of everything we do.

We’re constantly striving to create the best experience for each individual and we’re passionate about ensuring that whether the event is a local open road sportive for a beginner cyclist, an experienced club runners 20th half marathon and striving for that PB, or whether they’re lined up on the start line of the Olympic Road Race and this is their one in four year chance to change the course of sporting history. We focus on making sure that each event is delivered ensuring equal opportunity, with a fair and level playing field - always putting the athlete, participant and sport, centre stage.